Jobs to Be Done 42 Agency Solved

JTBD

When... I need to launch and optimize paid channels.

Give me... a team of plug-n-play experts that take ownership of the process.

So I can... develop a successful paid acquisition motion and grow.

WHAT 42 DID

Google Adwords and Facebook ads with intelligent landing pages to maximize conversions at the right price point.

PRIMARY RESULTS

Launching campaigns to capture new leads at a third of the cost they had previously reached.

Add a more sophisticated paid–acquisition system:

• Remarketing ads, so leads who dropped out of the funnel continued to see ads.

• Social ads.

• Lookalike campaigns.

• Landing pages.


SECONDARY RESULTS

• Higher quality leads from a wider range of channels (including channels they had not explored).

• Landing page traffic increased by 41% and overall conversions increased over 25% compared to the previous period.