Demand
Generation

Demand
Generation

Our demand generation programs encompass a holistic approach to generating pipeline and revenue. We don’t just focus on PPC or Adwords and drive a bunch of traffic. Instead, our approach is to take ownership of pipeline, commit, and build strategies to drive more qualified leads and pipelines.

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Our Demand Generation includes end-to-end
ownership from strategy to execution:

Demand
Strategy

Paid Campaign
Management

Paid Campaign Management
  • Google
  • Bing
  • Meta
  • LinkedIn Ads
  • Reddit
  • Quora
  • Programmatic
    (Taboola, TradeDesk, StackAdapt)

Audiences

  • First Party Audiences
  • Third Party via LiveRamp,Primer, Metadata
  • Custom 2nd & 3rd party audience builds

Strategy

  • Full Funnel Growth Experiments
  • Closed-lost and Closed- Won Analysis
  • Demand Forecasting & Modeling
  • Market Research
  • Competitor Research
  • Budgeting & Program Allocation

Email Marketing

  • Full Funnel Email
  • Revenue Lifecycle Emails
  • Nurturing Sequences
  • Email Copywriting & content

Creative & Copy

  • Creative Experimentation & Testing
  • Landing Pages Design Dev & copy
  • Paid Media copy
  • Motion Graphics
  • Email Templates Design & Development
  • Email Copywriting

Attribution & Measurement

  • Google Tag Manager Setup
  • Segment Setup
  • Offline Conversion Tracking via Zapier or CRM
  • Attribution & Measurement
  • Marketing Mix Modeling
  • Dashboards & Reporting (Databox)
  • Full Funnel Tracking

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Success

Stories