The era of zero Interest rates is over. Marketing leaders are pressured to make every dollar work harder, while executives expect initiatives to drive revenue.
Here’s how we can help you based on the stage of your business.
As the new head of marketing, you’re laying the foundation for revenue generation. The targets are challenging. You need a well-gelled team that can hit the ground running.
Your company has a Product-Market fit. You are ready to scale your Demand Generation efforts via Paid Ads and SEO, and content but need more resources to hire a diverse team of specialists, giving them enough capacity to do everything.
You have a team in place, and the engine is humming along. But, your board is giving you more aggressive revenue targets and your team is already stretched thin.
Only 5% of your market is ‘in-market’ and actively looking for a solution at any given time, while 95% are not in-market.
We focus on revenue first and then build for the longer term. We always start with the bottom of the funnel with the in-market audience being the closest to revenue. This validates marketing strategies and put wins on the board.
In parallel, we develop top-of-funnel strategies to drive awareness and brand affinity with out-of-market prospects. This helps lower CAC over the longer term and drives more direct and branded aware pipeline over time.
We call this the Revenue Stacking Framework.
