Jobs to Be Done 42 Agency Solved

JTBD

When... I need to scale my paid media campaigns.

Give me... a partner that can strategize, quickly experiment and scale media programs.

So I can... identify segments that can scale via performance marketing.

WHAT 42 DID

DemandGen strategy, experimentation, and execution to increase the number of opportunities and better understand potential customers.

PRIMARY RESULTS

• Reducing CAC by 73.5% in the most successful campaign.

• Improved their lead acquisition by attracting actual customers rather than MQLs or customer off-market.

• Identified new segments that can grow via paid search.

SECONDARY RESULTS

• Helped the internal team with business intelligence by fostering conversations with potential customers