Jobs to Be Done 42 Agency Solved

JTBD

When... I need to increase the number of opportunities and demos booked.

Give me... a revenue partner that can strategize and execute.

So I can... focus on solving other challenges for the organization.

WHAT 42 DID

DemandGen strategy and execution to increase the number of opportunities and demos booked

PRIMARY RESULTS

• 4X return on opportunity value to paid media and invesment

• Implemented Bing as a new channel for their mix

• Took over execution to simplify and accelerate the process

SECONDARY RESULTS

• Partnered up with MPOWR’s team to understand needs (not another vendor)

• Constantly came up with new strategic recommendations  to meet the revenue goals