42’s Creative as a Service

Evolve IP

Desktop as a service

By running a Brand Lift we updated the look and feel and overall guidelines to accelerate conversions.
We developed a modern set of product shots to highlight key features and usability.
All if it accompanied by quickly testing ads and landing page variations to boost acquisition.

ETHYCA

COMPLIANCE AUTOMATION

We crafted ads with illustrations to balance high-tech taste and user-friendliness.In parallel, we refined our creative assets continuously, guided by campaign performance.

eSUB

Construction Management

We started by swapping vector and isometric images for authentic photographs to enhance relatability.
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Together with their team, we also: Built distinct identities for events via customized ads and landing pages to make them stand out in the feed, and used memes and humor to connect with their target audience.

HOOP

Decision-making solution

We helped Hoop expand their brand identity with modules to use in their ads and illustrations.
Attention-grabbing copy helped Hoop stand out, and appeal to their audience. This was crucial for supporting their go-to-market strategy and attracting a strong user base for product trials.

CHARMA

People Management

Charma went through a rebranding just before we started working with them. All their ads had to be updated.
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We highlighted the product's all-in-one features and integrations. Naturally, carousels are the ideal format to communicate their value.

DIVERSIO

DEI

We partnered closely with Diversio’s marketing team to produce different ads every month for them to test and experiment. That resulted in a veru broad variety of ads, from 2D illustrations to 3D imaging, product and typographic experiments.

GANDER

Video for ecommerce

We worked with Gander like a B2C product given their industry and customers (trend-aware and aesthetically demanding). Using storytelling in our ads, we conveyed how Gander humanizes eshops.We packed our creatives with motion video to sell this video solution.

AFRESH

Grocery Retail

AFRESH went through two rebranding exercises while working with us.

We adapted accordingly to the new design guidelines on every occasion, and successfully translated their brand into effective performance ads.

ORKESTRA

Supply chain platform

The goal was to communicate their software's visibility, control, and specificity.
To achieve this, we melded custom illustrations with photo collages, crafting a one-of-a-kind visual language that sets the brand apart in its field.
Drawing inspiration from a seer's orb, we depicted Orkestra as a visionary solution with a dash of magic.

TEAMWORK

PROJECT MANGEMENT SOFTWARE

Before coming to us, Teamwork used modest and reserved naïve illustrations. We helped them stand out by writing edgy copy and using bold typography to create a brave brand image.

We also added a bit of humor and made some bold bets in a creative direction that is unique in their category.

I WANT MY ADS!

We found the perfect balance between robust product information and short conversion copy on this landing page.

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Unlike the previous LP, we built this one for instant conversions. The form moved down the right side when scrolling to make it easier for users to take the next step.

This LP's goal was to Communicate the product's partnerships with Azure and Microsoft 365. We successfully arranged lots of information in a readable and engaging manner.

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The mid-way a document and a landing page, this comparison page synthesized the features and differences of each product.

Mobile versions are tricky. Figuring out how to keep the website readable without sacrificing the elegance of a design isn’t simple. We also did custom Illustrations to improve readability and conversions.

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The challenge with Afresh was to share enough (but not exhaustive) information to spark interest and downloads. We played around the brand guidelines and interpreted them to update all case studies.

We noticed people arriving to the site were at an awareness level, searching for basic information on their solution.   Our strategic call was to build a page explaining their process and answering the main the questions and objections. The result was a long format landing page that turned visitors into clients.

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We wanted to modernize the image of this brand through their landing pages. We used an organic background to set sections apart, adding dynamism and originality.

We did this landing page to support Coachbar in their GTM motion. They do tech consultation for SMBs, therefore, we wanted the page to look high-tech while maintaining a corporate look.

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Besides creating the identity of the event, we did custom illustrations for this event-focused LP. We mixed a retro feel with a corporate page to position the event as an informal yet business-driven activity.

Innovating when it comes to LP takes a lot of work. Tools have development limitations, and generally, the LP structure is somewhat set in stone. Here, we took a calculated risk by innovating through textures and talking more soberly to customers.