Client

Enzuzo is a data privacy platform designed to streamline complex compliance requirements for businesses. It minimizes regulatory risks, avoids fines, and frees teams from non-revenue generating tasks. With features for risk assessment, data access requests, consent management, data mapping, and governance workflows, Enzuzo ensures businesses are compliant and secure, avoiding penalties for late or missed responses. The platform is built to manage customer data efficiently through automated processes, making it easier for companies to comply with GDPR, CCPA, CPRA, and other data privacy laws worldwide.

Services

Reporting
Paid Search
tracking and capi

key Results

Cost per Activation
↓ 48%
Activations
↑ 25%

Challenges

MPOWR faced several obstacles in its path to digital optimization:

High turnover rates with previous agencies had led to inconsistent execution and a lack of responsive strategies.

The existing paid media campaigns were not optimized, directing traffic to the homepage rather than targeted landing pages.

A need to significantly increase the number of opportunities and demos to meet revenue targets.

42's Approach

We built out models to understand funnel conversion rates, funnel stages & establish the target cost per lead to remain profitable & the number of leads & conversion rates requied to hit pipeline targets.

42 Agency took ownership of Demand Generation with MPOWRs Senior Marketing Manager. We started by auditing what was in place previously, greating a roadmap for experimentation & new campaigns & assets. We also audited the integration of Pardot & Salesforce to ensure any net new leads were being routed & assigned properly. We also researched the space from a competitive positioning, creative & brand point of view.

Paid search

Redesigned the campaign structure across Adwords to focus on high-intent keywords that were more likely to convert, using insights from historical data and MPOWR's team.
A Pardot Landing Page template was crafted and customized for each persona and campaign, improving conversions by 7%
Tracking Integration between Google Ads and Pardot enabled a feedback loop, improving targeting and keyword strategies.

Paid Social

Transitioned out GiftCard InMails due to high CAC & low efficacy.
Launched full funnel campaigns
awareness ads to get in front of the right people: MOFU Problem-Aware Prospects and BOFU for Solution-Aware Prospects.
Utilized LinkedIn's demographic data and third-party audience insights for better cost per SQL.
Switched from auto to manual bids
Re-design LinkedIn Creative
Designed Video & Document Ads for maximize results
Always on text + spotlight ads to stay top of mind
Used Mobile Native placements for 35% improvement in CPC
90 Day re-marketing to engage with brand aware prospects
Persona based Landing Pages & Campaigns / Creatives improving conversions by 8%

Paid Search

Transitioned out low converting, high traffic keywords
Built high intent bottom of funnel campaigns for high intent keywords
Customized landing pages by feature & use case to match each ad group / campaign
implemented CAPI with Salesforce for down funnel conversion events
Customized landing pages by feature & use case to match each ad group / campaign.
Implemented CAPI with Salesforce for down funnel conversion events
Display re-marketing & custom intent audiences for awareness & conversion.
Utilized a mix of third-party and first-party audiences for targeted campaigns.
Ensured seamless campaign attribution within Pardot and Salesforce.
Launched  Bing to generate incremental leads.

Results

Reduced cost per MQL by approximately 82.6%
Decreased cost per opportunity by approximately 62.4%
Achieved a 4X increase in pipeline value
Scaled paid media spend profitably, enhancing overall efficiency.
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Creative